
Sophia Hoferer (née Hübner), Marketing Team Lead at ITONICS, combines more than 6 years of expertise in marketing, communication, and innovation. Holding a Master's degree in International Marketing Management from the Berlin School of Economics and Law, she plays a key role in crafting marketing strategies and innovation narratives at ITONICS.
Outside of her primary role, Sophia lectures at Ansbach University and co-authored the B2B Digital Marketing Playbook .
For the ITONICS innovation community, she has organized several industry events and frequently shares her expertise in articles on the ITONICS websites and blogs.



The 2025 Top Trends in Corporate Innovation You Can't Afford to Ignore
23 Oct 24 | 9 mins read

Chick-fil-A’s Innovation Strategy: Lessons on Connecting Teams and Technology
29 Jun 24 | 7 mins read

Strategic Foresight and Innovation: How the US Air Force Stays Ahead
29 Apr 24 | 6 mins read

The Secrets Behind 3M’s Innovation Labs and Collaborative Culture
22 Apr 24 | 7 mins read

Driving Corporate Innovation: 4 Lessons from Citi Ventures
15 Apr 24 | 5 mins read

Innovation at PepsiCo: Shaping the Future of the Food Industry
01 Mar 24 | 5 mins read

Cross-Industry Collaboration: How McDonald's and Audi Innovate Together
10 Jan 24 | 6 mins read

How Roadmap Tools Can Transform Your Innovation Process
11 Sep 23 | 7 mins read