
Sophia Hoferer (née Hübner), Marketing Team Lead at ITONICS, combines more than 6 years of expertise in marketing, communication, and innovation. Holding a Master's degree in International Marketing Management from the Berlin School of Economics and Law, she plays a key role in crafting marketing strategies and innovation narratives at ITONICS.
Outside of her primary role, Sophia lectures at Ansbach University and co-authored the B2B Digital Marketing Playbook .
For the ITONICS innovation community, she has organized several industry events and frequently shares her expertise in articles on the ITONICS websites and blogs.



How the World's Largest Hearing Aid Manufacturer Manages Innovation
28 Jul 20 | 9 mins read

La Mobilière: Shaping the Future With Trend Monitoring
03 Jun 20 | 8 mins read

ISO 56002 - A Global Guide For Innovation Management
02 Mar 20 | 2 mins read

Why Companies Should Scout New Technologies, Trends and Startups
15 Aug 19 | 6 mins read

Startup Relationship Management Explained
17 May 19 | 4 mins read

7 Habits of Highly Innovative Companies
14 May 19 | 10 mins read

Startup Radar: Your Map To Navigate Corporate-Startup Relationships
11 Mar 19 | 4 mins read

4 Steps Of Successful Innovation Management
23 Oct 18 | 5 mins read