![](https://6501089.fs1.hubspotusercontent-na1.net/hub/6501089/hubfs/Website/Assets/Headers/Blog-Header-HR-Innovation-Part-2.jpg??&width=379&height=288&name=Blog-Header-HR-Innovation-Part-2.jpg)
![](https://www.itonics-innovation.com/hs-fs/hubfs/Author-Sohpia-Huebner-BW.webp?width=150&name=Author-Sohpia-Huebner-BW.webp)
Sophia Hübner
Sophia Hübner, Marketing Team Lead at ITONICS, combines more than 6 years of expertise in marketing, communication, and innovation. Holding a Master's degree in International Marketing Management from the Berlin School of Economics and Law, she plays a key role in crafting marketing strategies and innovation narratives at ITONICS. Outside of her primary role, Sophia lectures at Ansbach University and co-authored the 2022
B2B Digital Marketing Playbook. For the ITONICS innovation community, she has organized several industry events and frequently shares her expertise in articles on the ITONICS websites and blogs.
![](https://6501089.fs1.hubspotusercontent-na1.net/hub/6501089/hubfs/Website/Assets/Headers/Blog-Header-HR-Innovation-Part-2.jpg??&width=379&height=288&name=Blog-Header-HR-Innovation-Part-2.jpg)
![](https://6501089.fs1.hubspotusercontent-na1.net/hub/6501089/hubfs/Website/Assets/Headers/Header-img-define-right-search-criteria.jpg??&width=379&height=288&name=Header-img-define-right-search-criteria.jpg)
How to Define the Right Search Criteria in Emerging Technology Scouting
14 Jul 22 | 5 mins read
![](https://6501089.fs1.hubspotusercontent-na1.net/hub/6501089/hubfs/nasa-8Hjx3GNZYeA-unsplash.jpg??&width=379&height=288&name=nasa-8Hjx3GNZYeA-unsplash.jpg)
Aerospace: Strategic Foresight In A Modern World
02 Dec 20 | 8 mins read
![](https://www.itonics-innovation.com/hs-fs/hubfs/Blog-Header-20-Post-Pandemic-1.jpg??&width=379&height=288&name=Blog-Header-20-Post-Pandemic-1.jpg)
20 Post-Pandemic Innovative Solutions And Products
07 Aug 20 | 6 mins read
![](https://www.itonics-innovation.com/hs-fs/hubfs/Website/Blog/Articles/Blog-Header-WSA.jpg??&width=379&height=288&name=Blog-Header-WSA.jpg)
How the World's Largest Hearing Aid Manufacturer Manages Innovation
28 Jul 20 | 9 mins read
![](https://www.itonics-innovation.com/hs-fs/hubfs/Website/Blog/Articles/blog-header-Innovation-Rockstar-Blog-2.jpg??&width=379&height=288&name=blog-header-Innovation-Rockstar-Blog-2.jpg)
La Mobilière: Shaping the Future With Trend Monitoring
03 Jun 20 | 8 mins read
![ISO 56002: A Global Guide for Innovation Management - Blog Article](https://www.itonics-innovation.com/hs-fs/hubfs/Website/Blog/Articles/teaser-ISO-56002.jpg??&width=379&height=288&name=teaser-ISO-56002.jpg)
ISO 56002 - A Global Guide For Innovation Management
02 Mar 20 | 2 mins read
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Why Companies Should Scout New Technologies, Trends and Startups
15 Aug 19 | 6 mins read
![Teaser-Discovering-Innovations](https://6501089.fs1.hubspotusercontent-na1.net/hub/6501089/hubfs/Website/Blog/Articles/Teaser-Discovering-Innovations.jpg??&width=379&height=288&name=Teaser-Discovering-Innovations.jpg)
Discovering Innovations: Insights From Silicon Valley
12 Jul 19 | 5 mins read