Overview
The automotive industry is in a tough spot. Revenues from car sales decline, customer preferences change, and new technologies and regulations threaten to disrupt legacy business models. For industry leaders, the challenge is not just to adapt but to innovate proactively. Companies that manage to do so will lead in a changing automotive world, reshaping how we think about and use mobility.
This report explores the key developments shaping the automotive industry in the upcoming decade, the most pressing challenges to the current operating model of automotive innovation, and the most promising measures to claim innovation leadership.
