"Strategic foresight, as I define it, is really about the capability of organizations to, in a systematic way, create superior positions in markets of the future."
In this episode, Dr. Christian Mühlroth engages in a discussion with Professor Dr. René Rohrbeck, a leading expert in strategy foresight and innovation, Professor of Strategy and EDHEC & UNESCO Chair addressing a pivotal question: is corporate foresight still relevant in a world driven by short-term gains?
Together with René, we examine the vital role of foresight in helping companies navigate today's staggering uncertainty, exploring how future-oriented thinking can give businesses a competitive edge. René provides insightful examples of how companies can anticipate existential threats, adapt to market shifts, and use foresight to gain a competitive advantage. The discussion also addresses the potential risks of AI echo chambers in strategic planning and the importance of making bold, long-term decisions in an increasingly unpredictable business environment. This episode offers valuable insights for anyone seeking to future-proof their business strategies.
Below you will find a rough structure of the episode.
1. Introduction and importance of foresight
- Introduction of René Rohrbeck and his expertise in strategy and innovation.
- Why foresight is critical in a world dominated by uncertainty and short-term decisions.
2. Short-term thinking vs. long-term strategy
- Examples of global companies shifting towards short-term gains.
- How foresight helps businesses remain resilient in the long run.
3. Foresight’s role in business success
- Studies proving that future-prepared companies are more profitable.
- Real-world examples of bold strategic decisions driven by foresight.
4. Artificial intelligence and the future of decision-making
- Opportunities and risks of integrating AI into strategic planning.
- The dangers of "echo chambers" in AI-driven decision-making.
5. Foresight as a key to sustainable innovation
- How foresight can address global challenges.
- Collaborations with UNESCO and the World Economic Forum to drive industry transformation.
Related links
- Upright Platform
The Ørsted story
Study from Prof. Dr. René Rohrbeck & Menes Etingue Kum on "Corporate foresight and its impact on firm performance: A longitudinal analysis"
The Merryll Lynch case
EDHEC FIT Chair- Global Foresight Network of the World Economic Forum
Article from Amy Webb "Bringing True Strategic Foresight Back to Business"
About the authors
Dr. Christian Mühlroth is the host of the Innovation Rockstars podcast and CEO of ITONICS. Prof. Dr. René Rohrbeck is a leading expert in strategy foresight and innovation, Professor of Strategy and EDHEC & UNESCO Chair.
The Innovation Rockstars podcast is a production of ITONICS, provider of the world’s leading Operating System for Innovation. Do you also have an inspiring story to tell about innovation, foresight, strategy, or growth? Then shoot us a note!
