Trend Scouting & Trend Management

Why is trend scouting important?

Trends are external forces impacting an organization. They can be structured in categories like Social, Technological, Economic, Environmental, and Political trends. Compared to emerging technologies defining the Technology Push, trends reflect the so-called “Market Pull,” mostly defined by changes in consumer behaviors and needs over time.

Knowing which trends may impact your business enables you to prepare for and adapt to societal change. One of the most important activities in innovation management – trend scouting – continuously identifies and analyzes changing needs and wants.

Detect signals of change faster

Kickstart your trend scouting with the ITONICS trend content and industry presets included in your system and updated periodically. Augment scouting, scanning, and monitoring with AI-enabled signal feeds that provide real-time information on trends important to your industry, geography, and research topics.

Reduce the human effort required to spot and monitor important trends with filtered data that fit your search intent. Save time by allowing distributed teams to scout trends within one online platform and build cross-functional innovation ecosystems. Identify trends, risks, and startups that have potential—short, mid, and long term.

Enable your innovation communities to focus their efforts while still investigating environments broadly. Organize and categorize data with ITONICS best-practice templates on one digital platform.

Our client DMK worked with 500,000 trend scouts worldwide to derive new business opportunities by identifying weak signals and trends in the food industry.

Learn more about ITONICS Insights

Build your trend database

Collect spontaneous ideas, market observations, competitor activities, and inputs from industry events on the go. By using ITONICS Inspirator App and Webclipper, your trend scouts can capture anything relevant to your business.

Huge amounts of data become searchable with ITONICS Insights by using advanced search, filters, and tags. Enrich existing trends, risks, and startup content with new and related signals. Provide ongoing evidence of market shifts and relevant topical themes.

ITONICS’ client Intel runs a global trend community, bringing together experts from across the organization. Together, they collect, evaluate, and interpret relevant insights emerging in their corporate landscape.

Overcome internal silos and merge disconnected sources in one company-wide database.

Learn more about ITONICS Inspirator App

Analyze drivers of change collaboratively

Visualize your data on the ITONICS Radar to get a 360° view of what’s important. Continuously build a competitive advantage and stay ahead of the curve. Analyze data and arrive at answers quickly to inform strategy at the right time.

Engage the entire organization to identify, discuss, and rate trends relevant to your company’s future. Harness collective intelligence with configurable rating functionality. Validate insights to inform strategic decision-making.

Provide your community with specific focus points and engage management to prioritize certain opportunities.

Learn more about ITONICS Radar

One solution to bring all your innovation efforts together, enrich it collaboratively and evaluate it across different views.
Learn more about the Innovation OS.

Customizable criteria enable team members and external experts to rate content in a way that combines collective knowledge.
Learn more about Foresight Features.

Encourage team and stakeholder involvement with easy content sharing, collaborative ratings, and engagement features.
Learn more about Ideation Features.

Capture inspirations on your phone while on the go. Now anyone, anywhere, can be a scout.
Learn more about the Inspirator App.

Simple browser extension to collect inspiring content from the web and easily save it directly to the ITONICS Innovation OS.
Learn more about Web Clipper.

Cut through the noise with an environmental scanning engine that connects the latest developments with what’s important to your business.
Learn more about Insights.

Explore trends and uncover new opportunities for growth using interactive, configurable radars.
Learn more about Trend Radar.

AI-powered trend and technology scouting

In partnership with ITONICS, Lear is using AI-powered signal sensing and data-driven decision-making to continually invent, innovate and evolve new capabilities and products. Supported by AI-based algorithms, a high-volume of input data is continuously scouted to detect signals and blind spots.

See the results

About the foresight formula at Mars Wrigley

Mars Wrigley wants to focus more on the unknowns in the future to anticipate changes in the world early. In this podcast episode with Joanna Leopore, Global Foresight Lead at Mars Wrigley, we learn how foresight helps guide thinking on changing consumer needs and behaviors.

Tune in

A foresight movement at Dolby

Dolby is using ITONICS' Innovation OS to help build an internal foresight movement in motion. The platform forms the digital engine of the Dolby Futures Council, an internal institution which deals with all issues relating to possible futures.

Today, about 30 stakeholders are an active part of the initiative, anchoring foresight throughout the organization.

See the results

The future of Swiss mobility at Alliance SwissPass

How Alliance SwissPass is using the ITONICS Innovation OS to collect, evaluate, and disseminate trends in the mobility industry.

See the results

Driving innovation with corporate foresight at Intel

In this podcast episode, we discuss the Intel Corporate Foresight Program with John Miranda, Director of Strategy, Office Data Center, and the AI Group. Learn how Intel operates a global trend community to continuously shape the company's course.

Tune in