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ON-DEMAND WEBINAR

Failure as a Strategic Resource

How to Turn Innovation Setbacks into Future Wins

  • Learn from General Magic – Discover how its pioneering story fosters resilience and an entrepreneurial mindset.
  • Implement a ‘Zero-Waste’ Innovation Framework – Gain practical insights on leveraging past failures for future growth.
  • Maximize Innovation ROI – See how the ITONICS InnovationOS connects teams, enables collaboration, and transforms failure into strategic advantage.
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Details

Failure is often viewed as a setback, yet it can be a powerful driver of innovation. With the right mindset and a structured approach, setbacks can become opportunities for growth—especially in today’s fast-changing business landscape.

Join us as we explore lessons from General Magic, a Silicon Valley startup that, despite commercial failure, laid the groundwork for today’s tech industry. In conversation with Ben Strutt, Global Innovation, Design & Strategy Leader, and General Magic Workshops Facilitator, we’ll uncover how organizations can turn innovation failures into future success.

Who should attend?

Senior executives, managers, and innovation leaders who are responsible for:

  • Driving organic growth and managing innovation portfolios

  • Balancing risk and reward in uncertain markets

  • Building a culture of resilience and continuous learning

  • Enabling intrapreneurship and cross-functional collaboration

Your speakers & hosts

Watch the General Magic documentary here:

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